Previously known as Brown Shoe, I served as a Content Strategist across a dynamic portfolio of brands—including shoes.com, Fergie Footwear, Carlos by Carlos Santana, Naturalizer, Dr. Scholl’s, LifeStride, Ryka, and Franco Sarto, to name a few. My role spanned everything from crafting enticing product descriptions and engaging emails to refreshing homepages, updating site content, and curating the shoes.com Sole Food blog. I tailored content to connect with a diverse range of customers, ensuring every brand’s voice resonated with its unique audience.